How to Explain Content Marketing to Anyone

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. But, when we recently launched a new e-book that answers common content marketing questions, we learned that many of our readers are just getting started. As [...]

9 Key Steps in Developing an Effective Content Strategy

Content helps your community and your audience relate to you - the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common with people? Relationships deepen, you're there when friends need [...]

5 Steps to Developing a Strong Social Media Strategy

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social - in fact, research shows that a third of Millennials [...]

6 Reasons Social Media Advocacy Needs To Start At The Top

The use of the full arsenal of social media sites like Facebook, LinkedIn, Twitter, Google Plus, Instagram, Snapchat, Pinterest, YouTube and others is not a nice-to-have but a must-have in today’s business-to-business environment. That is the view of Jasmine Sandler, a global keynote speaker, author and consultant in digital marketing and social [...]

Facebook Now up to 1.9 Billion Users, Sees Expansion in Asia Pacific Market

Facebook has released its Q1 2017 results, and once again, The Social Network has a lot to celebrate. First off, on active users – Facebook is ever-close to the two billion user milestone, with monthly active users (MAUs) rising 17% YoY to 1.94 billion. That’s another amazing result for Zuck and Co. – Facebook's added another 76 million new [...]

7 Ways CEOs Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. At my company, ConsumerAffairs, we have a team that monitors, engages with and posts content on our social [...]

Facebook Testing Video Cover Images to Enhance Pages

Facebook has repeatedly stated that, eventually, the majority of the content on their platform will be video. And evidently, that shift also extends to the presentation of their own products and Pages. This week, several users have noticed that Facebook’s testing out video cover images on some Pages. As you can see, the short video loops, like a [...]

Google Releases ‘Topics’ for Google+ to Boost Content Discovery

Do you still use Google+, either personally or for your business? Google’s social network, which they initially launched to fend off competition from Facebook, never really gained traction, and has been repeatedly de-emphasized in recent times. But still, Google says that millions of people remain active on the platform, and as we’ve noted [...]

How User-Generated Content Can Boost the Performance of Your Facebook Ads

We all know Facebook is the place social media advertising dollars are spent. In fact, 90% of B2C brands say Facebook ads are a regular part of their paid social media strategy, with 57% planning to increase their use of Facebook ads in the near future. Facebook themselves recently announced that over five million companies worldwide now advertise on [...]

Twitter Q1 Numbers: Active Users Up, Increasing Advertiser Focus

Twitter’s focus on live-streaming, and their increased adoption of machine learning models to show users the most relevant tweets, appears to be paying off, with the company posting a better than expected Q1 result – and most notably, adding nine million new monthly active users. The growth in users also extended to daily actives, which increased 14% [...]

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