Industry News

7 Ways CEOs Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation It’s important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. At my company, ConsumerAffairs, we have a team that monitors, engages with and posts content on our social [...]

Facebook Testing Video Cover Images to Enhance Pages

Facebook has repeatedly stated that, eventually, the majority of the content on their platform will be video. And evidently, that shift also extends to the presentation of their own products and Pages. This week, several users have noticed that Facebook’s testing out video cover images on some Pages. As you can see, the short video loops, like a [...]

Google Releases ‘Topics’ for Google+ to Boost Content Discovery

Do you still use Google+, either personally or for your business? Google’s social network, which they initially launched to fend off competition from Facebook, never really gained traction, and has been repeatedly de-emphasized in recent times. But still, Google says that millions of people remain active on the platform, and as we’ve noted [...]

How User-Generated Content Can Boost the Performance of Your Facebook Ads

We all know Facebook is the place social media advertising dollars are spent. In fact, 90% of B2C brands say Facebook ads are a regular part of their paid social media strategy, with 57% planning to increase their use of Facebook ads in the near future. Facebook themselves recently announced that over five million companies worldwide now advertise on [...]

Twitter Q1 Numbers: Active Users Up, Increasing Advertiser Focus

Twitter’s focus on live-streaming, and their increased adoption of machine learning models to show users the most relevant tweets, appears to be paying off, with the company posting a better than expected Q1 result – and most notably, adding nine million new monthly active users. The growth in users also extended to daily actives, which increased 14% [...]

5 Ways Top Marketers are Driving Social Media ROI

We’re all too well aware of how social media has changed the marketing landscape over the past decade. People can now interact with brands in multiple ways, across multiple devices, and through multiple channels. But while the social media transformation - and larger digital one - has added new opportunities for brands, it has [...]

© Copyright 2016 | All Rights Reserved | Disclaimer | 646-863-7994 |