Industry News

Twitter Q1 Numbers: Active Users Up, Increasing Advertiser Focus

Twitter’s focus on live-streaming, and their increased adoption of machine learning models to show users the most relevant tweets, appears to be paying off, with the company posting a better than expected Q1 result – and most notably, adding nine million new monthly active users. The growth in users also extended to daily actives, which increased 14% [...]

5 Ways Top Marketers are Driving Social Media ROI

We’re all too well aware of how social media has changed the marketing landscape over the past decade. People can now interact with brands in multiple ways, across multiple devices, and through multiple channels. But while the social media transformation - and larger digital one - has added new opportunities for brands, it has [...]

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