OREM, Utah, Sept. 13, 2016 (GLOBE NEWSWIRE) — NABUFIT Global ApS, the wholly owned Danish subsidiary of NABUFIT Global, Inc. (NBFT), developer of the NABUFIT system, a groundbreaking new training portal that enhances user’s workout by providing expert advice from professional trainers, health experts and international sports stars, today announced that it has entered into a partnership with LX Sports Marketing LTDA (LX Sports), as its business development and social media management partner in Brazil.
LX Sports specializes in sports and digital marketing. As its social media partner, LX Sports will develop social media and marketing strategies to promote the NABUFIT app in Brazil, which includes the content creation for the platforms in Portuguese, in order to meet the target audiences demand in the best possible way.
As previously announced on July 19, 2016, NABUFIT signed the Brazilian football star Neymar Jr. as a global ambassador. Neymar Jr. will be providing training and mentoring workout videos through the NABUFIT platform to motivate and inspire people to live a healthier and more active lives.
LX Sports will also be focusing on business development opportunities to help attract other professional Brazilian athletes to join the NABUFIT ambassador program.
Brian Mertz, CEO of NABUFIT:
“We are very excited to have LX Sports as a strategic partner of NABUFIT. We anticipate this partnership will help deliver strong results in regards to marketing the unique benefits of the NABUFIT App and overall awareness in the key Brazilian market. LX Sports’ deep knowledge and clear expertise, along with their large Brazilian network, can help leverage NABUFIT’s global ambassador Neymar Jr. and attract other key ambassadors in Brazil.”
Dayyán Morandi, CEO da LX SPORTS:
“We are extremely honored to partner with NABUFIT and help manage the business development efforts in Brazil, the first country in Latin America to receive the app. With Neymar JR. Recently joining as a global brand ambassador clearly exemplifies the strength that NABUFIT is delivering to the communication and development strategy of the app in the Brazilian market. This strategic relationship also meets the objectives of LX Sports in working with assets and global brands, maintaining the quality in the management of all projects developed.”
About NABUFIT Global Inc.:
NABUFIT Global, Inc, is the parent company of NABUFIT Global, ApS, the developer of the NABUFIT fitness system. With an ever-increasing global awareness of fitness and health, the NABUFIT fitness application is designed to be used by anyone, anywhere at any time, and there are many of its applications that are free of charge. It gives users the opportunity to improve their workouts with advice and mentoring from international sports stars. The purpose of this platform is to inspire and motivate users to live a healthier and more active lives through customized workout and nutrition plans.
The NABUFIT app features training sessions designed and conducted by highly qualified experts and stars of several generations of the sports, such as Neymar Jr., Peter Schmeichel and Michael Maze, among others to be announced. The goal of NABUFIT is to inspire and motivate everyone, regardless of their level, from beginners to advanced.
About LX Sports:
LX Sports is a company specializing in “high level sports marketing”, valuing quality in the management of sports marketing strategies for athletes and companies seeking to connect their brands to the values of sports.
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